As an Email list marketer, your income generation comes as a result of recommending products to your list. But does your list know and trust you enough to listen to you and act on your recommendations?
Well, I have 3 tips here for you to help you improve the trust of your subscribers enough to buy everything you recommend.
Set up an autoresponder series of at least 7-12 emails. You can't build a relationship if you never contact your subscribers. That's why you should set up an initial series of at least 7-12 emails. These emails should be written around the topic of your main product or niche. They are intended to educate the subscriber about the subject you are writing about and to make position you as the person to lookup to for advice in this niche. Over time the subscribers start to feel like they know and trust you enough to buy something from you.
Solve your subscriber's problems. Your goal is to make money. But your primary goal should be to solve your subscribers' problems. Do that; and the money comes naturally. Seek to understand as many problems as possible in your chosen niche that people are looking to solve and provide answers to them. Use your knowledge or prior research into the subject to find these problems and the answers thereto. It is such solutions that your subscribers are most interested in. Give them genuine answers to their problems and they will want to buy everything you offer thereafter.
Get interactive. A newsletter is monologue. That's a one-sided relationship. You can build a better, stronger relationship (and faster) by interacting with your subscribers on social networks, via email, on forums and similar places. Getting in touch with your subscribers in more natural way just like their friends would; will get them to feel like they know you. It also opens up a way for you to know what they think, and indeed their most pressing needs. As you get to know their real needs, you start to give them real solutions to real problems. From there on, you are the one to trust and buy from.
This is just the tip of the list-building iceberg. But it goes without mentioning that among other things, using an autoresponder series, keeping in touch with your subscribers and interacting with them will go a long way towards improving the trust of your subscribers as well as the profitability of your list.
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